Structured & Unstructured Data

 Structured Vs Unstructured Data As technology improves, the amount of different data we can access grows. Therefore, businesses rely more and more on data-driven marketing tactics to reach their goals. Although data is vast and complex, most data falls into two categories: structured and unstructured.  Structured data...

The Digital & Physical Shelf: How They Must Work Together

Digital or Physical? The key to growing your brand online means harnessing data to analyze, manage and optimize your digital shelf. Booming e-commerce, be it brand online shops or major marketplaces like Amazon.com or Walmart.com, is the new reality, only growing, and delivering a massive data...

Junction AI Segmented Audience Modeling

Get Rich & Relevant Insights by Segmenting Audience Data

Your audience data holds the clues to dramatically improving ROAS (return on ad spend). Being able to harness data into an AI Audience Model™ is a critical first step to discovering insights on an audience; these insights help improve ad creative and campaign results. How? An AI Audience...

Managing Ad Creatives – Direct Deploy to Google Ads

Our new product update introduced our Google Direct Deploy feature. This fully integrated option allows you to automatically send your Junction AI optimized creatives directly from your Junction AI platform to Google, where they're ready to be launched live for your latest campaign. All you have...