In the month leading up to Mothers' Day this year, the concepts "Mom" and "Mother" energized 24-34% across the Top 100 products listed on Amazon in the Home Decor category. Now you don't need AI to tell you that! But we were delighted to discover this in...
You think big tech and same day delivery gives the online giants an advantage? With the huge budgets for tech, fulfillment systems, warehouses and fleets of planes it might seem impossible to compete with them. Even Target, Macy’s, and other big box retailers are struggling to compete....
What does it take to beat the online giants? You need a local strategy that targets your community’s consumers in the moment they are making a purchase decision. To thrive and grow in today’s on-demand economy where consumers reach for their phones to act on impulse...
Everyone talks about being local, acting local, shopping local… that sounds great. Now its time to do something about it! But if I don’t know your local business exists, how can I become a local and loyal customer? How can I find and follow you on social...
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