The Digital & Physical Shelf: How They Must Work Together

Digital or Physical? The key to growing your brand online means harnessing data to analyze, manage and optimize your digital shelf. Booming e-commerce, be it brand online shops or major marketplaces like Amazon.com or Walmart.com, is the new reality, only growing, and delivering a massive data...

Junction AI Audience Simulator for Ad Insights

Why an AI Audience Model? So You Discover What Your Audience Want!

Here’s a scenario we see all the time, as do most marketing professionals. And it happens daily: Brand marketers assess a target audience, build personas, create campaign strategies, develop multiple creatives and push out initial media buys on paid media channels. With time and ad spend...