Over the last couple years I have met with 100’s of agency owners, agency teams and in-house marketers. One of the great benefits of these engagements is the opportunity to hear the challenges and views on the state of marketing. Plus we talk a lot about the change underway in the marketing and ad sectors. The technological transform is rapidly disrupting a marketer’s role and that of the agency.
I am optimistic about the role of the agency in an AI driven future. This is not a job killing technology, instead this is a tool that can really help the agency scale workload, dramatically improve results, and critically, deliver the data objectivity that backs up marketing decisions.
My latest article discusses the AI opportunity and how it can benefit agencies. CEOs, their CMOs and the rest of the executive team are demanding more than rhetoric about AI. They want an approach to AI that is practical and delivers results.
Data smart agencies grasp this opportunity, and are both leaders and partners in this transformation.
Read on for more: How Marketing Agencies Can Fight the Margin Squeeze by Embracing AI