"Creative without strategy is called art. Creative with strategy is called advertising" - Jef I. Richards, Professor and Chair of the Department of Advertising + Public Relations at Michigan State University Since the advent of the internet, it has been promised that digital marketing and advertising was going...
Over the last couple years I have met with 100's of agency owners, agency teams and in-house marketers. One of the great benefits of these engagements is the opportunity to hear the challenges and views on the state of marketing. Plus we talk a lot...
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