Junction AI Segmented Audience Modeling

Get Rich & Relevant Insights by Segmenting Audience Data

Your audience data holds the clues to dramatically improving ROAS (return on ad spend). Being able to harness data into an AI Audience Model™ is a critical first step to discovering insights on an audience; these insights help improve ad creative and campaign results. How? An AI Audience...

Junction AI-Pretest Creative-Spot the Difference

Pre-Testing Ad Creative Can Make or Break Your Digital Marketing Campaign

In a recent Facebook study done in conjunction with Ipsos Market Research, they found that “creative quality determines 75% of impact as measured by brand and ad recall”. Delivering the right creative concepts for audiences is the most important factor in driving performance (clicks, conversions, traffic)....

AI Audience Model™ from Junction AI

Optimizing Ads with an AI Audience Model™

As digital advertising growth continues and competition increases, the demand for results intensifies. Growth and performance marketers are under more pressure to prove they deliver an impactful result for ad spend. Introducing Junction AI’s personalized AI Audience Model™ designed exclusively to tackle the challenging demands of...