Junction AI-Pretest Creative-Spot the Difference

Pre-Testing Ad Creative Can Make or Break Your Digital Marketing Campaign

In a recent Facebook study done in conjunction with Ipsos Market Research, they found that “creative quality determines 75% of impact as measured by brand and ad recall”. Delivering the right creative concepts for audiences is the most important factor in driving performance (clicks, conversions, traffic)....

AI Audience Model™ from Junction AI

Optimizing Ads with an AI Audience Model™

As digital advertising growth continues and competition increases, the demand for results intensifies. Growth and performance marketers are under more pressure to prove they deliver an impactful result for ad spend. Introducing Junction AI’s personalized AI Audience Model™ designed exclusively to tackle the challenging demands of...