Once the first two steps are complete, outperformers then make sure they have flexible data and tools. This is a standard step that most companies who use analytics always do. If you are starting out with a new analytics strategy, this step is vital to...
Zinus is now fatiguing as a key concept in the titles of the top 100 beds selling on Amazon. Last month (in the first week of July) it started energizing. At that time they held 36 of the top 100 best-selling products in this category....
In the month leading up to Mothers' Day this year, the concepts "Mom" and "Mother" energized 24-34% across the Top 100 products listed on Amazon in the Home Decor category. Now you don't need AI to tell you that! But we were delighted to discover this in...
I meet daily with businesses and pretty frequently I find people are not entirely sure on the difference between data analytics, predictive analytics and AI. Understanding the difference is important, especially when developing a digital strategy for marketing and sales, engaging a marketing automation system or...
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