The world is constantly changing as technology advances. This change gets magnified in the marketing & advertising world. A great example of this was the rise of social media and the evolution of mobile devices. This change has resulted in a majority of marketers working...
"Creative without strategy is called art. Creative with strategy is called advertising" - Jef I. Richards, Professor and Chair of the Department of Advertising + Public Relations at Michigan State University Since the advent of the internet, it has been promised that digital marketing and advertising was going...
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