How can AI drive higher marketing conversions? Doing more is not the answer. In my latest article on Forbes.com find out more about how AI machine learning can be used by marketers to better understand customers individually and how this can be used to dramatically improve...
I meet daily with businesses and pretty frequently I find people are not entirely sure on the difference between data analytics, predictive analytics and AI. Understanding the difference is important, especially when developing a digital strategy for marketing and sales, engaging a marketing automation system or...
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