Junction AI Audience Simulator for Ad Insights

Why an AI Audience Model? So You Discover What Your Audience Want!

Here’s a scenario we see all the time, as do most marketing professionals. And it happens daily: Brand marketers assess a target audience, build personas, create campaign strategies, develop multiple creatives and push out initial media buys on paid media channels. With time and ad spend...

Junction AI Segmented Audience Modeling

Get Rich & Relevant Insights by Segmenting Audience Data

Your audience data holds the clues to dramatically improving ROAS (return on ad spend). Being able to harness data into an AI Audience Model™ is a critical first step to discovering insights on an audience; these insights help improve ad creative and campaign results. How? An AI Audience...

Junction AI-Pretest Creative-Spot the Difference

Pre-Testing Ad Creative Can Make or Break Your Digital Marketing Campaign

In a recent Facebook study done in conjunction with Ipsos Market Research, they found that “creative quality determines 75% of impact as measured by brand and ad recall”. Delivering the right creative concepts for audiences is the most important factor in driving performance (clicks, conversions, traffic)....