insights

Insights & articles written by our team of AI/ML experts.

AI Dictionary

The field of Artificial Intelligence is littered with technical terms. To a beginner, it can seem more than a little daunting.  To help cut through

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The Media Buyer And The Bot

“Creative without strategy is called art. Creative with strategy is called advertising” – Jef I. Richards, Professor and Chair of the Department of Advertising + Public Relations at Michigan

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